What We Do!

Charge too little for the impact we make.

At Different Edge Performance®, we leave everything we touch in a better place—no fluff, just results.

We’ve spent 10 years developing the Top Performer Method® — a now proven system that helps managers focus on what really makes the difference to drive performance, shift behaviours, and deliver consistent sales results.

Reset and rebuild thinking capability of managers, applying practical methods that lead to impactful action.
Evolve sales managers into accountable growth architects, not just pipeline babysitters.
Identify the beliefs and behaviours of your top performers —and make them replicable to accelerate performance gains across the whole team
Make every sales conversation count—cut the wasted effort and close more deals.

Change is relentless, and competition for both market share and top talent has never been fiercer.

We help underdog brands build sales teams that outthink the competition, act bolder, and execute brilliantly.

It’s not a knowledge gap costing you—it’s a consistency gap.

We turn what your top performers do instinctively into consistent, repeatable habits across the whole team to deliver results that move you from disrupted to disruptor in your space.

We’re on your side—our clients see improved performance in the first 90 days and beyond.

Unapologetically Straight Forward

"It's not skills-it's inconsistent conversations and unhelpful thinking thats costing you." COSTING YOU.

WE CHANGE THAT.

Download our FREE Blueprint with 9 things Successful Sales Leaders do.

At Different Edge Performance®, we've developed our Top Performer Method® over 20 years-cracking the code that helps sales managers deliver "It's not skills-it's inconsistent conversations and unhelpful thinking thats costing you." faster, more reliable sales results.

Our proven approach:

Pinpoints the unique traits that make your top performers inside your business excel

Turns those traits into a repeatable method for your managers to amplify
Fast-tracks performance gains across your entire team
Elevates sales managers' ability to drive performance improvement

Teams get a powerful, proven toolkit and sales managers gain the ability to do more than just hit numbers-they become architects of sustainable future growth.

This is a heading.

We Are Masters at driving improved team results

Proven and Trusted

"I Have been is sales a long time. I learnt ,more in one day I COULD use than a whole 12 months on a previous course”

"IT GAVE UNDERSTANDING ON THE SPECIFIC SKILLS OUR HIGHEST PERFORMERS WERE CONSISTENTLY USING IN CONVERSATIONS WITH OUR PROSPECTS, GIVING US INSIGHT WE THOUGHT WE KNEW, BUT WITH MORE CLARITY."

"So Different, It's helped me guide my team in a way i never really considered. The Results have been amazing, its one of the best things I have ever done around leading teams"

Why Different Edge?

The best Sales leaders don’t go it alone—they call us to help improve results & market share

Our belief is that Sales leaders deserve better support than generic slides, buzzwords, and beige workshops.

Our Top performer Method® ensures solid embedding, hard measurements and sustained activity along the journey, so its never one and done.

We know choosing an external partner can feel like a risk. You’ve done the deep thinking. You’ve arm-wrestled finance over budgets. Only to end up with an external “expert” cheesier than Stilton: vague, shady, and stale that delivers no change.

Our Promise

We work on impact, not hours. If you don’t see measurable improvement within 90 days, we’ll keep going—free—until you do.*

Oh, and we never use stock photos of people fake-laughing around laptops. Ever.

Who we work best with

We work best with forward-thinking leaders who want to break the mould.

Our impact shows up fastest in firms of 50–500 people—places where decisions are quick, and everyone has the autonomy to make big calls.

We’ve already made a difference in SaaS, construction, telco, property and the ‘altnet’ space.

Speed matters to our customers, so once we’re crystal-clear on the goal, there’s no lumbering around—just action.

We start with a senior, sponsor someone who gives leaders the space and backing to challenge the status quo.

Our best clients are grounded, ambitious and hungry for change that sticks.

Sound like you? Call us if…

You’re under pressure to deliver more with fewer resources.
Your leadership team needs a reset and re-energise.
Your sales managers are still finding their way.
Your pipeline is decent, but conversion needs to improve.
Managers are struggling to lift performance.
Your culture is a mess (and you know it).

Just a few of our Rave reviews

I had no idea what to expect but not only was it was insightful, interesting and it works! Less than 24 hours after the event the tools Dan gave us to use were being implemented in our teams and we're already seeing the benefits.

Helen Short

Team Leader

Unique ways of looking at problems, jargon free no nonsense has personally helped me drive significant uplift in my team increasing conversion 14% and an uplift or £28,000 in SOV.

STEVE WILCOX

Sales Manager

I worked with Dan and Different Edge
for sales managment coaching. I found they were easy to work with and learnt very useful techniqes, loved the brilliant resources that helped you think differently and develop you skills. I look forward to working with Dan again in the future.

Miriam Heritage

Saas Enterprise Sales Manager

"Cant recommend highly enough! The fresh ideas and different approach to how I now approach sales management is remarkable. This has had a positive impact on my entire team results."

Anna- Marie

Sales Manager

"17 years in sales and my mind has been blown. you have to do this course."

Lauren Surace

Sales Account Manager

"Amazing! I can't express enough how valuable the time spent was for me persoanlly, the investment has arguably already delivered 10x ROl to our business. Reinvigorated confidence I gained from implementing various elements of the system has had an immediate impact and resulted in a larger scale programme across our business."

Scott Highton

Head of Sales

"Different Edge makes sense because it is Different! Dan ran a series of practical exercises that quickly allowed my team to challenge our own thinking to understand the perspective of others as an enabler to achieving shared goals. My team have already booked in more discussions than previously. I wouldn't hesitate to recommend Dan if you too wanted to challenge your thinking and provide your own teams with a different edge."

NEIL GREENWOOD

HEAD OF STRATEGY

What can I say about Dan other than BRILLIANT! The impact time with Different Edge had on me has been huge. My performance results are already showing having achieved over and above my target in 30 days. On a personal level, it has helped me prioritise what's important, and giving me perspective on what I need to do in order to reach my goals. If you want someone to really challenge you, to guide you and push you forward then Dan is the person you are looking for.

Heather Foster

Sales Manager

"Dan has been instrumental in a shift change in how I lead my team. Some of it was so simple, butthe way it's positioned make it so impactful. I have stepped up in my leadership craft and my team are already seeing the benefits."

Jordan Dyball

Direct Sales Manager

Dan is an absolute WIZARD when it comes to unlocking potential and shifting mindsets. he brought a burst of energy and inspiration to our management team. Even the more naturally sceptical , walked away inspired, ready to try new approaches, I've witnessed genuine transformation in real-time. I experienced more lightbulb moments in a few hours with Dan than I have in years. Dan's your guy. I can't recommend his wizardry highly enough.

Kelly Stillman

Head of Operations

Cannot rate highly enough, I've been a manager for as long as I can remember and have never ever experienced what dan and Different Edge do. I deployed the tools and improved my team's lead to contract conversion from sub 40% to 60% in less than 3 months! Faultlessly brilliant.

Vanessa

Sales mANAGER

I have to say it was one of the most innovative and thought provoking I've had at work.It actually was different! If you want your team to be better managers, leaders, people, then you will not regret working with Dan and the guys at Different Edge. Highly recommend.

Sam Gray

Performance mANAGER

Dan's guidance and the toolkits have been instrumental in my development as a sales manager, significantly enhancing my confidence and ability to drive improved sales performance across both new and long-standing team members.

Hope Killick

Sales mANAGER

Frustrated by unpredictable sales team performance?
We fix that-FAST

We're the antidote to Vague, Shady and Dull Sales Management Training in the UK

Sales Leadership For a New Era

What We Do!

Unapologetically Straight Forward

"It's not skills-it's inconsistent conversations and unhelpful thinking thats costing you." COSTING YOU.

WE CHANGE THAT.

This is a heading.

We Are Masters at driving improved team results

Proven and Trusted

"I Have been is sales a long time. I learnt ,more in one day I COULD use than a whole 12 months on a previous course”

"IT GAVE UNDERSTANDING ON THE SPECIFIC SKILLS OUR HIGHEST PERFORMERS WERE CONSISTENTLY USING IN CONVERSATIONS WITH OUR PROSPECTS, GIVING US INSIGHT WE THOUGHT WE KNEW, BUT WITH MORE CLARITY."

"So Different, It's helped me guide my team in a way i never really considered. The Results have been amazing, its one of the best things I have ever done around leading teams"

Why Different Edge?

Our Promise

Who we work best with

Sound like you? Call us if…

Just a few of our Rave reviews

MORE SALES. SORTED

Shop

Supercharged Sales are Just A Click Away.

Stop wasting time, take charge of your sales career success.

Use the Different Edge methods to gain sales promotion!

Frustrated by unpredictable sales team performance? We fix that-FAST

We're the antidote to Vague, Shady and Dull Sales Management Training in the UK

Sales Leadership For a New Era

What We Do!

Unapologetically Straight Forward

"It's not skills-it's inconsistent conversations and unhelpful thinking thats costing you." COSTING YOU.

WE CHANGE THAT.

This is a heading.

We Are Masters at driving improved team results

Proven and Trusted

"I Have been is sales a long time. I learnt ,more in one day I COULD use than a whole 12 months on a previous course”

"IT GAVE UNDERSTANDING ON THE SPECIFIC SKILLS OUR HIGHEST PERFORMERS WERE CONSISTENTLY USING IN CONVERSATIONS WITH OUR PROSPECTS, GIVING US INSIGHT WE THOUGHT WE KNEW, BUT WITH MORE CLARITY."

"So Different, It's helped me guide my team in a way i never really considered. The Results have been amazing, its one of the best things I have ever done around leading teams"

Why Different Edge?

Our Promise

Who we work best with

Sound like you? Call us if…

Just a few of our Rave reviews

MORE SALES. SORTED

Shop

Supercharged Sales are Just A Click Away.

Stop wasting time, take charge of your sales career success.

Use the Different Edge methods to gain sales promotion!

Frustrated by unpredictable sales team performance?
We fix that-FAST